Schweizerware.

Zentralstelle für das Schweizerische Ursprungszeichen, Bern, 1952

Description: Publisher: Zentralstelle für das Schweizerische Ursprungszeichen, Bern, 1952. Printer: Art. Institut Orell Füssli, Zürich. Technique: Lithography. Size: 128 × 90 cm (F4) – 50½ × 35½ in.

Provenance: Stamp on reverse with inventory number of the poster collection of the Museum of Decorative Arts Zurich (not visible on front).

Ref.: APG 1991, 93; KKSP hccsa000003620; eMuseum 07-0669

Condition: An original poster in very good condition. With a short crease at the right margin, the paper is faintly toned due to its age. Otherwise, however, no noteworthy damage or at most slight signs of use commensurate with age. Not mounted.

Notes: Carlo Vivarelli (1919–1986) was a Swiss artist and graphic designer associated with the Swiss Style. In the second half of the 1940s and in the 1950s, Carlo Vivarelli was one of the leading Swiss graphic designers. His design is in the tradition of constructive typography. His posters captivate with their signal-like brevity and concise aesthetics. From 1963 Vivarelli was exclusively a independent artist.

In addition to the German edition, this poster was also printed with French and Italian text.

Awards: The poster was awarded for outstanding design and print in the Swiss Poster of the Year competition.